Cost of
Delay.
Every postponed decision has a price. It simply does not show up in the spreadsheet, because cost of delay has no accounting line — it shows up next quarter, when the same conversation starts over from scratch.
No number here comes from a market benchmark. Everything is direct arithmetic on what you type.
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The maths, in the open
Monthly cost of delay = (monthly gain × confidence) + monthly cost of the status quo. Nothing beyond that. The confidence discount exists so you do not fool yourself with the optimistic case: if you are only 40% sure, the model counts 40% of the gain.
What this calculation does not do: predict whether the decision works out, estimate your revenue, or compare you to the market. It only turns a diffuse discomfort into a number you supplied yourself.
Want to discuss the decision itself?
Leave your contact and I will tell you frankly whether it is the kind that gets solved with information, with an interlocutor, or with a system. The three have different remedies.